Xbox 360 - 'Lips' feat. Lily Allen
We helped launch the Xbox 360 karaoke game 'Sing with Lips' with an interactive online music video and TV commercial of people singing Lily Allen's hit song 'The Fear'.
We captured footage of thousands of people using the game in our custom built kiosk, set up within shopping malls and nightclubs during a six-week tour around the UK. We defined the way in which the public performances were shot to ensure the footage complimented our bespoke composition software, used to create the Lily montage.
The database system we developed allowed us to organise and vary complex aspects of the film that were then composited into the final piece. We worked closely with the director on pre and post production, including the live shoot with Lily and during the performance selection process.
The campaign's website generated 32 million-page impressions and is still one of the most viewed music videos on MSN.
& Global Radio
Caswell Coggins, Crossroads Films
The Rumpus Room