Talk Talk - The X Factor

The X Factor, sponsored by TalkTalk, is the biggest reality TV talent show in Europe. Our brief was to create the 2011 socially integrated online experience, meshing audience participation with the show.

We created a website and Facebook experience calling fans to create films of themselves singing or dancing to popular songs. Using sound reactive, face tracking and augmented reality software, we designed a series of fun props for people to interact with. Performances could be viewed in a searchable gallery and were instantly sharable on Facebook and Twitter.

By the end of the campaign, the site had achieved over 5.3 million visits and 2.3 million unique users. Over 178,000 performances were created. To complete the campaign Jeff Wood, from The Sweet Shop, directed the TalkTalk intro and outro films that top and tailed each X Factor show.

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CHI & Partners

Production Company

The Rumpus Room