MAC - MAC Me Over

Mac Me Over, an online competition inviting people to tell the world why they wanted a 'Mac Over' with the winner becoming the face of the new cosmetics line.

Our brief was to find a simple and intuitive solution for people to submit their entries online. Working closely with MAC, we created a social-centric activation where the audience were the content of the campaign.

Through an interactive gallery website, MAC were able to invite their online community to express themselves and share their favourite hopefuls.

To ensure it was easy to enter, the site and Facebook application supported video and photo/text submissions. The curatorial system we developed allowed the moderation team to quickly rate submissions, determining their prominence and positioning within the online gallery.

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MAC Cosmetics

Production Company

The Rumpus Room