IOC - Show Your Best
We built a website with accompanying Facebook, YouTube and Youku applications, allowing the IOC's to crowdsource the 'Show Your Best' activation and be globally inclusive across multiple touch points.
The website and applications featured a video submission gallery with a combined voting mechanic and a dynamic global map showing real-time entries.
We also created the crowdsourced campaign celebration commercial, which was broadcast globally, along with being shown throughout the Olympic Village and at the Opening Ceremonies.
Cole & Weber United
The Rumpus Room