The International Olympic Committee - Show Your Best

We built a website with accompanying Facebook, YouTube and Youku applications, allowing the IOC's to crowdsource the 'Show Your Best' activation and be globally inclusive across multiple touch points.

The website and applications featured a video submission gallery with a combined voting mechanic and a dynamic global map showing real-time entries.

We also created the crowdsourced campaign celebration commercial, which was broadcast globally, along with being shown throughout the Olympic Village and at the Opening Ceremonies.

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Olympic Committee


Cole & Weber United

Production Company

The Rumpus Room