Fairtrade - Fair Story
Fair Story is both a standalone and interactive online film that can be personalised using images and text retrieved via Facebook Connect.
To express the breadth of participation, we rendered participant's profile images into the online experience. Over time, the number of people appearing in the online and personalised films grew, wherever they were shared, to become a beautifully crafted visual petition in support of Fairtrade.
The Rumpus Room
The Sweet Shop