Coca-Cola - Burn
Working with Coca-Cola and partners, we designed, built and managed the burn energy drink website and social platforms for a period of two and a half years, building a robust and vibrant online community following a major brand repositioning.
Our focus was in building a strong digital architecture, each platform was developed and maintained to support each other, interconnecting to create smooth user experiences through brand narratives.
Working with content providers such as ESPN, David Guetta, Richie Hawtin, Steve Berra, Winter XGames and Billabong Air & Style; we planned, built and deployed applications and social tools across platforms to optimise content and facilitate digital activations surrounding events.
These activations, including live streaming, competitions, interviews and exclusives, were structured around local and international burn sponsored musicians and action sport teams.
Our communication strategy was structured into tiers to accommodate a continual flow of engaging content from local, European and Global markets; amplifying and interleaving content and communications through existing social channels.
We planned, built and managed a burn digital ecosystem that through it's exemplary success has gone on to be used as an internal case study by Coca-Cola.
Digital Partner for burn
2009 - 2012
The Rumpus Room