Bon Jovi - Circle World Tour 2010

Ever wonder what it's like being Bon Jovi on stage in front of thousands? He wanted to give fans the chance to find out.

We helped create an online to real world experience that brought the crowd to the stage. People were invited to submit videos of themselves singing 'Livin' on a Prayer' to a website via upload or webcam. Those selected got to 'back-up' Bon Jovi on stage during his year long Circle World Tour 2010/11.

Although all fans were invited to contribute, if you were attending a concert during the tour our site invited you to enter which one so we could ensure you would see yourself onstage at the gig. We also built a moderation system that was specially designed to assist the on-the-road post production team to create bespoke installations for every show.

Download case study


Bon Jovi

Production Partners

KPX Video / Marcus Lyall

Production Company

The Rumpus Room